The article originally appeared on the REQ blog. This plugin I designed with the developers, while a few years old, remains useful for enabling Adobe Analytics with the current version of WordPress.
Here at RepEquity, we know analytics is an essential component of any digital effort. As users of Adobe Analytics (formerly SiteCatalyst) and the content management system WordPress, we saw an opportunity to improve reporting for WordPress users.
Thus, we are pleased to release a new plugin that integrates Adobe Analytics tracking into WordPress-powered websites.
Adobe Analytics for WordPress makes it easier to enable custom pageCode for Adobe Analytics. Adobe Analytics for WordPress provides those who are trained and familiar with Adobe Analytics implementation with a highly customizable tool for pageCode management.
This plugin places default pageCode values site-wide and allows for page- and post-level custom values. Support is provided for all tracking variables including props, eVars and events. Several shortcodes are provided to support breadcrumbs, categories, page types and other variable values.
Why create a new plugin for Adobe Analytics? While a few older plugins offer tracking suitable for blogs, these plugins have not been well maintained and do not easily support custom variables and other analytics settings. Our plugin will undergo routine maintenance, and we have a list of new features that we will soon roll out. RepEquity will also provide support to plugin users.
Read more about the plugin and download Adobe Analytics for WordPress for free. We’d love to know what you think of it – let us know via the comments or by leaving a review on the plugin page.