Edge Factor Solutions aims not just to deliver upon performance expectations. We aim to assist a client in understanding the who, what, where, why and how behind the results so they can apply learnings to ongoing efforts. Our approach is to provide clients training so that they may better maintain, adjust and analyze digital properties (sites, videos, social profiles) and campaigns without the need for expensive agencies and other third-parties.
Edge Factor Solutions was founded by Daniel Katz after having worked in a variety of marketing roles for more than 25 years. Dan’s role as a marketing coach is a natural fit matching up with the critique of being “professorial” while working as the Director of Online Communications at Brodeur Worldwide. What was once meant as a negative has been embraced as Dan engages with individuals and teams so that can understand and better apply digital marketing principles, strategies and tactical solutions to their brands.
How We Work
Edge Factor Solutions work with you to define the specific needs of your project and engages a select set of experts to match and complete the required activities. We manage all of these relationships to provide a seamless experience at a far lower cost than found with a traditional agency.
Throughout the engagement, we work with your team so that they become familiar with the variety of designs, messages and tools so that they can better manage the deliverables following the conclusion of the assignment. We then remain available as needed to provide as much or as little assistance, guidance or analysis you need.