Blog - Edge Factor Solutions

Using Adobe Analytics for Organic Search Keyword Reporting

This article originally appeared on the REQ blog.

With Google now limiting access to organic search keyword referral data, advertisers who use Adobe Analytics can no longer rely on Adobe’s standard natural search reports to identify the keywords that visitors use to enter the site. While Adobe Analytics still reports natural search terms from Bing and other engines, the gap left by the excluded Google data is significant and not usually covered by data from other sources. Read more “Using Adobe Analytics for Organic Search Keyword Reporting” →

Google Tag Manager

Google Tag Manager (GTM) and Matomo

This article originally appeared on the REQ blog.

Matomo (formerly PiWik) is an excellent alternative to Google Analytics. And as with Google Analytics it may be implemented with a tag manager to implement a variety of elements reducing the need for developers. We have found that implementing Matomo with Google Tag Manager (GTM) is particularly valuable as the configuration can take advantage of the knowledge, simplicity, and pre-built functions within GTM. We have found this particularly useful when Google Analytics and Matomo are utilized concurrently. Read more “Google Tag Manager (GTM) and Matomo” →

Google Tag Manager

Testing Matomo Implementations within GTM

This article originally appeared on the REQ Blog.

When debugging Matomo (formerly PiWik) with Google Tag Manager (GTM), you may have noticed that the Matomo scripts execute and send data to your Matomo server. This is because while GTM is designed not to send data for Google Analytics tags, all JavaScript or other code in HTML tags do execute. The Matomo code then fires and sends its data to the servers as it fires within the HTML tag. Read more “Testing Matomo Implementations within GTM” →

General

Still Waiting on a Medical Breakthrough? Clinical Trial Recruitment…

This article originally appeared on the REQ blog.

Hope. It is a phrase often used in conjunction with a cure for a disease and conditions, a promising positive outlook that one day, a cure will be found for a disease or condition.

However, for many investigational products that moment of hope may never come. Efforts to get participants enrolled in clinical trials—a necessary part of each product approval that tests the product for safety and efficacy—often fall shorts, delaying or halting entirely the drug development process. Read more “Still Waiting on a Medical Breakthrough? Clinical Trial Recruitment Efforts Could Be to Blame” →

Adobe Analytics

Announcing a New Adobe Analytics Plugin: Adobe Analytics for…

The article originally appeared on the REQ blog. This plugin I designed with the developers, while a few years old, remains useful for enabling Adobe Analytics with the current version of WordPress. Read more “Announcing a New Adobe Analytics Plugin: Adobe Analytics for WordPress” →

General

The Practical Implications of Precision vs. Accuracy in Web…

This article originally appeared on the REQ blog.

Many times clients ask why their web analytics data does not match other databases or what they know to be different. This often happens when the client’s site has low levels of traffic or form submissions. The expectation is that the web analytics tool — whether it be Google Analytics, Adobe Analytics, or any other tool — will show every single visit and submission as an exact match to the internal marketing databases. The reality is that the web analytical solutions cannot be expected to provide such exact measurements and that this is most evident when there are low levels of traffic. Read more “The Practical Implications of Precision vs. Accuracy in Web Analytics” →

WordPress

Get Ready for WordPress 5.0

This article originally appeared on the REQ blog.

The next version of WordPress is coming soon and it will dramatically change how content is created and edited on its platform. WordPress 5.0 brings with it a new way of organizing content as “content blocks” will replace “page sections.” For years, developers have used custom themes and plugins such as Divi to provide a similar function on other platforms. This concept that has been at the core of other content management systems (CMS) will now be found in the core code for WordPress. Read more “Get Ready for WordPress 5.0” →

General

You are impressive – a note to my REQ…

This time of year is frequently one of introspection and considering those you have known. I have enjoyed my time with so many talented and impressive people during my twelve and a half years at REQ. It continues to amaze me as to the quality, expertise, professionalism and kindness of the staff that surrounds me. Each day, I relish coming to work to be inspired by and learn from each of you. Read more “You are impressive – a note to my REQ colleagues” →