This article originally appeared on the REQ blog.

With Google now limiting access to organic search keyword referral data, advertisers who use Adobe Analytics can no longer rely on Adobe’s standard natural search reports to identify the keywords that visitors use to enter the site. While Adobe Analytics still reports natural search terms from Bing and other engines, the gap left by the excluded Google data is significant and not usually covered by data from other sources. Read more “Using Adobe Analytics for Organic Search Keyword Reporting” →