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Using Adobe Analytics for Organic Search Keyword Reporting

This article originally appeared on theĀ REQ blog.

With Google now limiting access to organic search keyword referral data, advertisers who use Adobe Analytics can no longer rely on Adobe’s standard natural search reports to identify the keywords that visitors use to enter the site. While Adobe Analytics still reports natural search terms from Bing and other engines, the gap left by the excluded Google data is significant and not usually covered by data from other sources. Read more “Using Adobe Analytics for Organic Search Keyword Reporting” →

Adobe Analytics Adobe Analytics

Announcing a New Adobe Analytics Plugin: Adobe Analytics for…

The article originally appeared on the REQ blog. This plugin I designed with the developers, while a few years old, remains useful for enabling Adobe Analytics with the current version of WordPress. Read more “Announcing a New Adobe Analytics Plugin: Adobe Analytics for WordPress” →

Recent Posts

  • Using Adobe Analytics for Organic Search Keyword Reporting
  • Google Tag Manager (GTM) and Matomo
  • Testing Matomo Implementations within GTM
  • Still Waiting on a Medical Breakthrough? Clinical Trial Recruitment Efforts Could Be to Blame
  • Announcing a New Adobe Analytics Plugin: Adobe Analytics for WordPress

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