Still Waiting on a Medical Breakthrough? Clinical Trial Recruitment…

This article originally appeared on the REQ blog.

Hope. It is a phrase often used in conjunction with a cure for a disease and conditions, a promising positive outlook that one day, a cure will be found for a disease or condition.

However, for many investigational products that moment of hope may never come. Efforts to get participants enrolled in clinical trials—a necessary part of each product approval that tests the product for safety and efficacy—often fall shorts, delaying or halting entirely the drug development process. Read more “Still Waiting on a Medical Breakthrough? Clinical Trial Recruitment Efforts Could Be to Blame” →

The Practical Implications of Precision vs. Accuracy in Web…

This article originally appeared on the REQ blog.

Many times clients ask why their web analytics data does not match other databases or what they know to be different. This often happens when the client’s site has low levels of traffic or form submissions. The expectation is that the web analytics tool — whether it be Google Analytics, Adobe Analytics, or any other tool — will show every single visit and submission as an exact match to the internal marketing databases. The reality is that the web analytical solutions cannot be expected to provide such exact measurements and that this is most evident when there are low levels of traffic. Read more “The Practical Implications of Precision vs. Accuracy in Web Analytics” →

You are impressive – a note to my REQ…

This time of year is frequently one of introspection and considering those you have known. I have enjoyed my time with so many talented and impressive people during my twelve and a half years at REQ. It continues to amaze me as to the quality, expertise, professionalism and kindness of the staff that surrounds me. Each day, I relish coming to work to be inspired by and learn from each of you. Read more “You are impressive – a note to my REQ colleagues” →