This article originally appeared on the REQ blog.
Matomo (formerly PiWik) is an excellent alternative to Google Analytics. And as with Google Analytics it may be implemented with a tag manager to implement a variety of elements reducing the need for developers. We have found that implementing Matomo with Google Tag Manager (GTM) is particularly valuable as the configuration can take advantage of the knowledge, simplicity, and pre-built functions within GTM. We have found this particularly useful when Google Analytics and Matomo are utilized concurrently. Read more “Google Tag Manager (GTM) and Matomo”