Google Tag Manager – Edge Factor Solutions

Google Tag Manager (GTM) and Matomo

This article originally appeared on the REQ blog.

Matomo (formerly PiWik) is an excellent alternative to Google Analytics. And as with Google Analytics it may be implemented with a tag manager to implement a variety of elements reducing the need for developers. We have found that implementing Matomo with Google Tag Manager (GTM) is particularly valuable as the configuration can take advantage of the knowledge, simplicity, and pre-built functions within GTM. We have found this particularly useful when Google Analytics and Matomo are utilized concurrently. Read more “Google Tag Manager (GTM) and Matomo” →

Google Tag Manager

Testing Matomo Implementations within GTM

This article originally appeared on the REQ Blog.

When debugging Matomo (formerly PiWik) with Google Tag Manager (GTM), you may have noticed that the Matomo scripts execute and send data to your Matomo server. This is because while GTM is designed not to send data for Google Analytics tags, all JavaScript or other code in HTML tags do execute. The Matomo code then fires and sends its data to the servers as it fires within the HTML tag. Read more “Testing Matomo Implementations within GTM” →